A Reference on Real Trends

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Leaders of the residential real estate industry can find useful, timely and trusted information from REAL Trends, which for twenty years, have been able to give answers to business and strategy questions, either from newsletters, e-mail updates and conferences they organized. These have been combined now and can be accessed in the website, with contents as far back as 7 years ago. These include conference presentations, research reports from REAL Trends and other sources. Be updated and read the news of the day. One of the most important responsibilities of REAL TRENDS is do the research but deliver only information that are relevant to their readers, a promise to their clients, customers and friends.

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Getting the Edge in an Ugly Real Estate Market

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It doesn’t really make a difference which survey you read, but similar to the annual poll done by Harris Interactive, real estate agents almost always find themselves at the bottom of the “most prestigious” occupations list.

The Ugly Truth
Why? It would seem that many of the best-paying jobs actually rank as the least prestigious -business executive, stockbroker and real estate agent – but to come in dead last with almost one-third of respondents rating real estate agents as having “hardly any prestige at all” is not good.
We need to collectively do something about it. And just changing our title from real estate agent to sales associates to Realtor(r) isn’t really going to make any meaningful difference.

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The usual fees tenants are responsible for

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  • Application fee is the initial fee you pay. This is used to process your application, run background and credit checks on you before finally accepting you as a new tenant.
  • Administrative fee includes all costs in leasing to a new tenant.
  • Pet fee is for renters with pets. Some buildings prohibit pets because having them mean extra work for their maintenance department/crew in the common areas, and the inevitable damage to the unit the most common of which is the carpet plus the disturbance they could create with the other tenants in the building such as the noise they make i.e. barking (for dogs).
  • Other buildings require pet owners to submit a copy of their dog’s vaccination certificates and other proof of inoculation, to prevent the spread of rabies and other diseases normally associated with pets. If the pet has done no damage to the apartment unit, usually the money will be refunded. But then again, the renter can refer to the contract you signed and check its stipulations on this matter.

  • Redecoration fee could mean the repainting/touching up of the unit before a new tenant moves in. It includes all expenses incurred to make the unit ready for occupancy such as minor repairs or changing of door locks.
  • There could be other fees included depending on the area and the building, but whatever they are, be sure to include them in your computation of your monthly budget.

CHASING THE CONSUMER

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It’s hard to go anywhere or do anything without being exposed to marketing and a rapidly growing number of ways designed to lure us into buying new products.Yet it’s not that our desire to be bombarded with marketing and advertising has increased; quite the contrary, we don’t want it. Just think of the “Do Not Call” list and the legislation that has been enacted to reduce spamming.”? Even our new love for TIVO and DVRs is the result of a strong desire to zap out unwanted commercials.According to Trend #4 in the Swanepoel Trends Report for 2007, the Internet, while it continues to be a great solution, has provided its fair share of complications.”? For example, type in “Homes for Sale” on Google or Yahoo and you will get results numbering in the multiple millions.”? Yet according to Realtor.com there are currently only approximately 3 million properties for sale.The reason lies in the fact that the real estate industry is still marketing all over the board and really doesn’t understand the online marketing channel. In many cases the industry is complacent in its approach to marketing and the methods it employs; it still holds onto old “trusted” methods while jumping onto anything new.