realestatedailytrends.com

CHASING THE CONSUMER

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It’s hard to go anywhere or do anything without being exposed to marketing and a rapidly growing number of ways designed to lure us into buying new products.Yet it’s not that our desire to be bombarded with marketing and advertising has increased; quite the contrary, we don’t want it. Just think of the “Do Not Call” list and the legislation that has been enacted to reduce spamming.”? Even our new love for TIVO and DVRs is the result of a strong desire to zap out unwanted commercials.According to Trend #4 in the Swanepoel Trends Report for 2007, the Internet, while it continues to be a great solution, has provided its fair share of complications.”? For example, type in “Homes for Sale” on Google or Yahoo and you will get results numbering in the multiple millions.”? Yet according to Realtor.com there are currently only approximately 3 million properties for sale.The reason lies in the fact that the real estate industry is still marketing all over the board and really doesn’t understand the online marketing channel. In many cases the industry is complacent in its approach to marketing and the methods it employs; it still holds onto old “trusted” methods while jumping onto anything new.